2015 was the dual year UK/MX where 110perCEB was the official advisor and liaison between The Mexico Ministry of Tourism and the local organisations. We collaborated with various well know museums, restaurants, hotels and galleries where numerous events were held.
In 2013 and 2014, 110perCEB in collaboration with Brandstar Mexico, organised MEXFEST, the biggest Mexican cultural event in London, showcasing the best in films, food, music and architecture from Mexico. Events and talks were held at The V&A, The Royal Academy, The BFI and Rich Mix.
There is a plan to bring back this rich cultural experience to London at the end of 2019.
Manuel implemented the format of The Mexico Tourism Board to part sponsor some of the most important and impressive exhibitions in the UK. Some of these are:
- The Aztecs at The Royal Academy
- Frida Kahlo at The Tate Modern
- Tina Modotti at the Barbican and
- Revolution on Paper at The British Museum
The result of this new strategy brought greater brand awareness of Mexico with minimum financial investment.